Big Data Analytics Techniques for Market Intelligence - Softcover

Softcover

ISBN 13: 9798369304143

Publisher: Engineering Science Reference, 2024

Synopsis

The ever-expanding realm of Big Data poses a formidable challenge for academic scholars and professionals due to the sheer magnitude and diversity of data types, along with the continuous influx of information from various sources. Extracting valuable insights from this vast and complex dataset is crucial for organizations to uncover market intelligence and make informed decisions. However, without the proper guidance and understanding of Big Data analytics techniques and methodologies, scholars may struggle to navigate this landscape and maximize the potential benefits of their research. In response to this pressing need, Professor Dina Darwish presents Big Data Analytics Techniques for Market Intelligence , a groundbreaking book that addresses the specific challenges faced by scholars and professionals in the field. Through a comprehensive exploration of various techniques and methodologies, this book offers a solution to the hurdles encountered in extracting meaningful information from Big Data. Covering the entire lifecycle of Big Data analytics, including preprocessing, analysis, visualization, and utilization of results, the book equips readers with the knowledge and tools necessary to unlock the power of Big Data and generate valuable market intelligence. With real-world case studies and a focus on practical guidance, scholars and professionals can effectively leverage Big Data analytics to drive strategic decision-making and stay at the forefront of this rapidly evolving field.

About this title

About the Author

Prof. Dina Darwish , Vice dean, faculty of computer science and information technology, Ahram Canadian university, Egypt. She obtained her Ph.D from Cairo university, engineering faculty. She is a professor, also her special domain is artificial intelligence and she has many publications in the following topics, including: Artificial intelligence, wireless ad hoc networks, Internet of things, Big data analytics, Blockchain applications, Cloud computing applications, Web technologies, intelligent systems and others.

Edition details

• Publisher: Engineering Science Reference
• Publication date: 2024
• Language: English
• ISBN 13: 9798369304143
• Binding: Paperback
• Number of pages: 512
• Editor: Darwish Dina