AI in Consumer Analytics and Strategic Branding - Softcover

Softcover

ISBN 13: 9798337399645

Publisher: Business Science Reference, 2026

Synopsis

The advancement of intelligent technologies reshapes the marketing ecosystem. Organizations are now driven by data-rich, intelligent marketing strategies and tools, capable of understanding consumers' preference, and allowing personalized responses in real-time. From decoding complex consumer behaviors to crafting adaptive brand strategies, AI-enabled tools redefine how organizations compete, connect, and create value in dynamic markets. The integration of AI, consumer analytics, and strategic branding reveals new possibilities for forecasting, sentiment analysis, and brand perception. It also raises important ethical and legal challenges that require further exploration. AI in Consumer Analytics and Strategic Branding explores the transformative role of AI, ML, and image processing in market research and branding. It examines emerging trends, tools, and analytical frameworks for interpreting consumer data and brand perception. This book covers topics such as predictive analytics, chatbots, and consumer behavior, and is a useful resource for business owners, engineers, marketers, academicians, researchers, and scientists.

About this title

About the Authors

Dr. Md Faiz Ahmad , an academician and researcher specializing in marketing specially consumer behaviour and emerging trends in digital marketing, holds a Ph.D. in Management Studies from the University of Hyderabad, India. With over nine years of experience in research, academia and industry, he has developed a strong expertise in marketing research and strategic decision-making. He is currently an Assistant Professor at Department of Management, Paari School of Business, SRM University-AP, Amaravati, Andhra Pradesh, India, where he teaches and mentors students in contemporary marketing practices. His research has been published in renowned journals indexed in ABDC, Scopus, and Web of Science (WoS). In addition, he collaborates collaborates with industry professionals and academic peers to conduct market research and data-driven marketing analysis. Passionate about education and innovation, he strives to bridge the gap between theory and practice.

Dr. Mohd Danish Kirmani , a dedicated educator and researcher in marketing, holds a Ph.D. in Management and has over 8 years of teaching experience. He is currently an Assistant Professor at the School of Management, IILM University, Greater Noida where he teaches courses on Consumer Behavior, International Marketing and Product Management. Dr. Kirmani's research focuses on online consumer behavior and sustainable and responsible consumption, topics that are highly relevant and important in the digital age. He has published multiple research articles in prestigious journals and received an Emerald Literati Award for his paper on consumer empowerment. He also collaborates with industry partners and academic peers to conduct market research and data analysis projects. He aims to contribute to the advancement of knowledge and practice in marketing and to inspire his students and colleagues with his enthusiasm and expertise.

Edition details

• Publisher: Business Science Reference
• Publication date: 2026
• Language: English
• ISBN 13: 9798337399645
• Binding: Paperback
• Number of pages: 424
• Editor: Ahmad Md Faiz, Rafi Mudassir, Kirmani Mohd Danish