Unlocking Life Satisfaction in Digital Global Markets and Segments - Softcover

Softcover

ISBN 13: 9798337383583

Publisher: Business Science Reference, 2026

Synopsis

Participation in digital global markets and their diverse segments shape life satisfaction. From remote work platforms and e-commerce systems to social media and digital financial services, individuals engage with markets that transcend geographic, cultural, and economic boundaries. These digital environments influence income, consumption, and opportunity access, while affecting well-being, identity, and perceived quality of life. Unlocking life satisfaction within digital global markets requires understanding how different market segments create opportunities and inequalities. Exploring this dynamic may reveal how digital market structures can be designed and governed to enhance meaningful, inclusive, and sustainable life satisfaction. Unlocking Life Satisfaction in Digital Global Markets and Segments examines the relationship between digital transformation, consumer psychology, and life satisfaction across global markets. It focuses on how digital ecosystems change social, economic, and emotional behavior and creates a framework for digital life satisfaction. This book covers topics such as digital marketing, gender studies, and global business, and is a useful resource for business owners, academicians, researchers, and scientists.

About this title

About the Authors

Theodore Tarnanidis is a professiorial research fellow & marketing scholar, adjunct professor at the International Hellenic University and researcher in Applications of D.Sc. and MCDA. Theodore has six years experience as a marketing and decision making practitioner. He made his post-doc research in the area of sustainable entrepreneurship from the University of Macedonia. He obtained a Ph.D. from the University of London Met., UK. He received his M.B.A from Liverpool University, UK and is a graduate from the University of Macedonia (Business Administration) and Alexander Technological Educational Institute (Marketing). His research focuses on International Marketing, Multi-cultural Marketing, Business Marketing, Consumer science, Marketing Management, Methodology, Advanced Quantitative Methods, Decision Science, Multiple-Criteria Decision Analysis, Management of Education, Sustainable Entrepreneurship. His work has been published in various internationally renowned scientific conferences (Academy of Marketing, European Marketing Academy, PROMETHEE Days, Hellenic Operational Research) and in the Journal of Business Ethics, World Review of Entrepreneurship, Management and Sustainable Development, Journal of Retailing and Consumer Services, Current Issues in Tourism, Marketing Science & Inspirations, European Journal of Educational Management, Management Science Letters, Administrative Sciences and other journals.

Vijaya Kittu Manda has nearly 13+ years of experience in capital markets, financial planning, and investing. He is a Researcher at PBMEIT. He is an Advocate, a technocrat, an academician, a book writer, and a stock market enthusiast. He has 12 University Postgraduate Degrees in various disciplines, ranging from Arts and Humanities, Business Management to Economy, and Computer Science to Psychology. He is a Ph.D. in Management (Finance). His thesis was on Mutual Funds and their Market Competition. His thesis won the prestigious NSE-IEA Best Thesis Award in 2023. He is currently pursuing his second Ph.D. in Computer Science with focus on Blockchain. He contributed over 750 articles to various magazines. He is the Chief Editor for a Management Book Series, is a Peer Review, is a Certified Peer Review Supervisor, is a Session Chair and an Advisor for various academic and industrial conferences. He writes Research Papers and Case Studies, Book Chapters, and sits on Editorial Boards of various publishers. He is a guest speaker for colleges and universities. He serves as the host of a research talk show, PBMEIT Expert Insights, and of mentorship programs under the names Art of Researching, Research Mornings, and Research Evenings.

Edition details

• Publisher: Business Science Reference
• Publication date: 2026
• Language: English
• ISBN 13: 9798337383583
• Binding: Paperback
• Number of pages: 588
• Editor: Tarnanidis Theodore, Kittu Manda Vijaya