AI, Virtualization, and the Future of Marketing - Softcover

Softcover

ISBN 13: 9798337381435

Publisher: Business Science Reference, 2025

Synopsis

Artificial intelligence (AI) and virtualization revolutionize the future of marketing by redefining how businesses understand, reach, and engage their audiences. AI enables marketers to analyze data, uncover patterns in consumer behavior, and deliver personalized experiences. Through technologies like virtual reality (VR), augmented reality (AR), and digital simulations, virtualization creates immersive, interactive environments that enhance customer interaction and brand storytelling. Together, these innovations shape a new era of marketing that is intelligent, experiential, and customer-centric, where technology supports strategy and drives creative and meaningful connections. AI, Virtualization, and the Future of Marketing explores how AI and virtualization technologies transform marketing strategies, customer engagement, and brand experiences. It examines the ways these innovations enable personalized, immersive, and data-driven marketing in digital and virtual environments. This book covers topics such as behavioral economics, image management, and greenwashing, and is a useful resource for business owners, engineers, marketers, academicians, researchers, and scientists.

About this title

About the Authors

Recep Yılmaz , Ph.D., is a professor and Head of the Department of Public Relations and Publicity at Ondokuz Mayıs University. Specializing in Narrative Theory, Advertising, and Theoretical Communication, he is a prolific scholar whose contributions significantly impact communication and narrative studies. Dr. Yılmaz has authored twelve influential books, including (indexed in WoS and Scopus) "Narrative Advertising Models and Conceptualization in the Social Media Age," "Handbook of Research on Narrative Interactions," and "Handbook of Research on Effective Advertising Strategies in the Social Media Age." His extensive publications span prestigious journals, conference proceedings, and book chapters. Additionally, he authored the philosophical horror novella “Çerçici,” highlighting his versatile storytelling skills. He teaches courses such as "Narrative in Literature, Cinema and Advertisement" and "Advertising Scriptwriting," inspiring students with innovative methodologies and profound industry insights..

Betül Başer is a research assistant at Ondokuz Mayıs University, Department of Public Relations and Publicity. She graduated from Cumhuriyet University, Faculty of Communication, Department of Public Relations and Publicity in 2017. In the same year, she started her master's degree at Marmara University Institute of Social Sciences, Department of Public Relations and Publicity, with the title “The Role of Social Media Phenomena on Purchasing Decision of Z Generation Consumers: The Example of YouTubers in 2020. In the same year, she started her doctorate education at Istanbul University Institute of Social Sciences, Department of Public Relations and Publicity, and she is continuing her doctorate education. Fields of study: Public relations, new media, digital games, and consumer behavior.

Edition details

• Publisher: Business Science Reference
• Publication date: 2025
• Language: English
• ISBN 13: 9798337381435
• Binding: Paperback
• Number of pages: 288
• Editor: Yılmaz Recep, Başer Betül