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Synopsis
In an increasingly attention-driven digital landscape, gamified approaches to advertising and marketing communication have become powerful tools for engaging consumers beyond traditional techniques. By integrating game elements such as challenges, narratives, and rewards into brand interactions, marketers can create deeper emotional involvement and more memorable experiences. These design strategies can translate play into persuasion, and the technological platforms can enable interactive marketing campaigns. As a result, gamification emerges as a critical mechanism for converting engagement into lasting consumer-brand relationships. Gamified Approaches to Advertising and Marketing Communication explores the relationship between games and the disciplines of advertising and marketing communication within a landscape of changing strategies. It examines the role of games in the digitalization process, bringing together diverse perspectives from both theoretical and practical standpoints within advertising. Covering topics such as advertising, communication, and marketing, this book is an excellent resource for business organizations, marketers, academicians, researchers, policymakers, and graduate students.
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About the Authors
Assoc. Prof. Dr. M. Nur Erdem was born in 1976. She has been working as an Assoc. Prof. Dr. at Ondokuz Mayis University, Faculty of Communication, Department of Communication and Design since 2015. Erdem studies on digitalization of media and advertising. She has published papers in several journals, conference proceedings, chapters in edited books about digital media and advertising.
Dr. Cansu Mayadağlı was born in Samsun in 1988. She completed her master's degree in Media and Communication Management at the Institute of Social Sciences at Yeditepe University in 2018. She then completed her doctoral studies in the Department of Advertising and Promotion at Marmara University's Institute of Social Sciences. Since 2014, she has been working as a research assistant in the Public Relations and Promotion Department of the Faculty of Communication at Ondokuz Mayıs University. Her areas of expertise include brand management, advertising, and marketing management.
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Paperback. Condition: new. Paperback. In an increasingly attention-driven digital landscape, gamified approaches to advertising and marketing communication have become powerful tools for engaging consumers beyond traditional techniques. By integrating game elements such as challenges, narratives, and rewards into brand interactions, marketers can create deeper emotional involvement and more memorable experiences. These design strategies can translate play into persuasion, and the technological platforms can enable interactive marketing campaigns. As a result, gamification emerges as a critical mechanism for converting engagement into lasting consumer-brand relationships. Gamified Approaches to Advertising and Marketing Communication explores the relationship between games and the disciplines of advertising and marketing communication within a landscape of changing strategies. It examines the role of games in the digitalization process, bringing together diverse perspectives from both theoretical and practical standpoints within advertising. Covering topics such as advertising, communication, and marketing, this book is an excellent resource for business organizations, marketers, academicians, researchers, policymakers, and graduate students. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9798337363103
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Taschenbuch. Condition: Neu. Gamified Approaches to Advertising and Marketing Communication | M. Nur Erdem (u. a.) | Taschenbuch | Englisch | 2026 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798337363103 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 134781731
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In an increasingly attention-driven digital landscape, gamified approaches to advertising and marketing communication have become powerful tools for engaging consumers beyond traditional techniques. By integrating game elements such as challenges, narratives, and rewards into brand interactions, marketers can create deeper emotional involvement and more memorable experiences. These design strategies can translate play into persuasion, and the technological platforms can enable interactive marketing campaigns. As a result, gamification emerges as a critical mechanism for converting engagement into lasting consumer-brand relationships. Gamified Approaches to Advertising and Marketing Communication explores the relationship between games and the disciplines of advertising and marketing communication within a landscape of changing strategies. It examines the role of games in the digitalization process, bringing together diverse perspectives from both theoretical and practical standpoints within advertising. Covering topics such as advertising, communication, and marketing, this book is an excellent resource for business organizations, marketers, academicians, researchers, policymakers, and graduate students. Seller Inventory # 9798337363103