Advancements in Digital Broadcasting and Content Platforms - Hardcover

Hardcover

ISBN 13: 9798337314594

Publisher: Igi Global Scientific Publishing, 2025

Synopsis

With the rise of high-speed internet, cloud computing, and AI-driven personalization, traditional broadcasting models evolve into on-demand systems catered to global audiences across multiple devices. Streaming services, digital radio, and interactive platforms now offer content variety and user control, reshaping viewer expectations and industry strategies. Further exploration into this digital transformation may enable real-time analytics, targeted advertising, and seamless content integration, fostering a more connected and responsive media landscape. Advancements in Digital Broadcasting and Content Platforms explores the theoretical, practical and conceptual aspects of digital broadcasting and content platforms. It examines the technological advances and transformations of emerging online platforms and user experiences. This book covers topics such as digital media, journalism, and mobile technology, and is a useful resource for media and communications professionals, business owners, computer engineers, academicians, researchers, and scientists.

About this title

About the Authors

Assoc. Prof. Dr. M. Nur Erdem was born in 1976. She has been working as an Assoc. Prof. Dr. at Ondokuz Mayis University, Faculty of Communication, Department of Communication and Design since 2015. Erdem studies on digitalization of media and advertising. She has published papers in several journals, conference proceedings, chapters in edited books about digital media and advertising.

Özgün Arda Kuş graduated from Maltepe University, Department of Public Relations and Advertising, with a full scholarship, and also pursued a double major in Psychology. He completed his Master's degree in the Department of Sales and Marketing at Okan University, Business Administration Department. He completed his Ph.D. education in the Department of Public Relations and Advertising at Istanbul University with a thesis titled “Digital Games as an Interactive Communication Space; A study on the effects of playing motivations on digital game addiction.” He is currently continuing his academic studies as an Assistant Professor at the Department of Public Relations and Advertising at Usküdar University Faculty of Communication. He has participated in various international and national certificate programs in the fields of marketing and psychology. He has authored the internationally published book “The Concept of Mobile Marketing, A Study for Istanbul and Generation Y,” the nationally published book “Relationships Among Game, Digital Game, Addiction, and Motivation Concepts,” and has served as editor for the compilation books “Digital Forms of Games 1,2 and 3” co-edited with Ozge Ugurlu Akbas. He has also presented papers at international scientific conferences and contributed chapters and articles to various books. The areas of research and interest for Ozgün Arda Kus include: digital games, alienation, self, mobile marketing, consumer behaviors and generations, mood disorders, and behavioral addictions. He is a full member of the Turkish Psychological Association.

Edition details

• Publisher: Igi Global Scientific Publishing
• Publication date: 2025
• Language: English
• ISBN 13: 9798337314594
• Binding: Hardcover
• Number of pages: 475
• Editor: Erdem M. Nur, Kuş Özgün Arda