Pricing for Profitability and Growth: Mastering Pricing Strategies for Technology and Services Globally - Softcover

Sunn, Stephan

 
9798328878418: Pricing for Profitability and Growth: Mastering Pricing Strategies for Technology and Services Globally
Softcover
ISBN 13: 9798328878418
Publisher: Independently published, 2024

Synopsis

This book dives into advanced pricing for tech and service businesses. It argues for setting prices based on customer value, not just costs. Understanding customer needs and market trends is crucial for success's sustainability. For complex solutions, the book explores "value stacking" to price each element based on its impact.

Competitive intelligence and strategic positioning are also covered, along with pricing models like subscriptions and freemium. Upselling and cross-selling are included to maximize customer value. The book offers a decision process of intelligent pricing to win more deals.

"synopsis" may belong to another edition of this title.

Publisher
Independently published
Publication date
2024
Language
English
ISBN 13 
9798328878418
Binding
Paperback
Number of pages
46