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Risky Reefs in the Ocean of Global Markets: Common Mistakes of Emerging Markets’ Companies in their Global Expansions - Softcover
Synopsis
This book provides a comprehensive roadmap for emerging market companies venturing into global expansion. It highlights common pitfalls across strategic planning, finance, operations, human resources, marketing, technology, legal/ethics, and risk management. The book emphasizes thorough market research, cultural adaptation, local partnerships, brand building, innovation investment, and long-term vision.
As the global landscape evolves, it anticipates trends like digitization, sustainability integration, and talent acquisition challenges. The book provides corporate decision-makers with insights and best practices to navigate complexities, mitigate risks, and foster sustainable growth while driving innovation and progress internationally.
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Risky Reefs in the Ocean of Global Markets (Paperback)
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Paperback. Condition: new. Paperback. This book provides a comprehensive roadmap for emerging market companies venturing into global expansion. It highlights common pitfalls across strategic planning, finance, operations, human resources, marketing, technology, legal/ethics, and risk management. The book emphasizes thorough market research, cultural adaptation, local partnerships, brand building, innovation investment, and long-term vision. As the global landscape evolves, it anticipates trends like digitization, sustainability integration, and talent acquisition challenges. The book provides corporate decision-makers with insights and best practices to navigate complexities, mitigate risks, and foster sustainable growth while driving innovation and progress internationally. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9798328750721
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