Customer Relationship Management - Softcover

Aggarwal, Dr. Rashmi

Softcover

ISBN 13: 9798322077268

Publisher: Independently published, 2024

Synopsis

Customer Relationship Management (CRM) is a business strategy that focuses on managing and nurturing interactions with customers. The goal of CRM is to enhance customer satisfaction, loyalty, and overall customer experience. It involves the use of technology and data analysis to understand customer needs, preferences, and behaviors, allowing businesses to tailor their products and services accordingly.
Key components of CRM include customer data management, sales automation, marketing automation, and customer support. By centralizing customer information, organizations can create a comprehensive view of each customer, enabling personalized communication and targeted marketing efforts. CRM systems also streamline processes, improve communication within teams, and help businesses make data-driven decisions.
Ultimately, the effective implementation of CRM can lead to increased customer retention, improved customer loyalty, and better overall business performance.

Edition details

• Publisher: Independently published
• Publication date: 2024
• Language: English
• ISBN 13: 9798322077268
• Binding: Paperback
• Number of pages: 154