Synopsis
This book explores pitfalls cities and technology parks often face when competing for global investment and presents strategies for overcoming them. It begins by emphasizing the evolving nature of global investment, where traditional promotional methods fall short in the face of digital transformation, sustainability, and investor expectations for integrated innovation ecosystems. The book highlights the importance of aligning promotional strategies with genuine value propositions, grounded in thorough research, data analytics, and an understanding of investor needs.
Key chapters delve into critical issues such as over-dependence on tax incentives, the "infrastructure illusion," and neglect of talent ecosystems. Missteps in marketing strategies, such as relying on outdated or generic messaging, can erode trust and credibility. The book stresses the necessity of robust talent pipelines, university-industry collaboration, and data-driven decision-making to remain competitive. Examples of global successes and failures illustrate these points, demonstrating how cities like Singapore and regions like Silicon Valley have leveraged innovation and sustainability to attract investments.
The latter sections advocate for a paradigm shift in investment promotion, focusing on legacy planning, cultural intelligence, and digital transformation. Cities and technology parks must adopt holistic frameworks that integrate ESG principles, smart infrastructure, and adaptive governance to sustain long-term competitiveness. The book concludes with actionable recommendations, urging regions to prioritize sustainable development, align promotional efforts with investor needs, and embrace continuous innovation to remain relevant in the global market. This comprehensive guide serves as a roadmap for cities aiming to transform into leading investment destinations.
"synopsis" may belong to another edition of this title.
Search results for 14 Common Missteps When Promoting Cities or Tech Parks
Stock Image
14 Common Missteps When Promoting Cities or Tech Parks (Paperback)
Print on DemandSeller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. This book explores pitfalls cities and technology parks often face when competing for global investment and presents strategies for overcoming them. It begins by emphasizing the evolving nature of global investment, where traditional promotional methods fall short in the face of digital transformation, sustainability, and investor expectations for integrated innovation ecosystems. The book highlights the importance of aligning promotional strategies with genuine value propositions, grounded in thorough research, data analytics, and an understanding of investor needs. Key chapters delve into critical issues such as over-dependence on tax incentives, the "infrastructure illusion," and neglect of talent ecosystems. Missteps in marketing strategies, such as relying on outdated or generic messaging, can erode trust and credibility. The book stresses the necessity of robust talent pipelines, university-industry collaboration, and data-driven decision-making to remain competitive. Examples of global successes and failures illustrate these points, demonstrating how cities like Singapore and regions like Silicon Valley have leveraged innovation and sustainability to attract investments. The latter sections advocate for a paradigm shift in investment promotion, focusing on legacy planning, cultural intelligence, and digital transformation. Cities and technology parks must adopt holistic frameworks that integrate ESG principles, smart infrastructure, and adaptive governance to sustain long-term competitiveness. The book concludes with actionable recommendations, urging regions to prioritize sustainable development, align promotional efforts with investor needs, and embrace continuous innovation to remain relevant in the global market. This comprehensive guide serves as a roadmap for cities aiming to transform into leading investment destinations. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9798307902486
Stock Image
14 Common Missteps When Promoting Cities or Tech Parks
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9798307902486_new
Buy New
£ 13.58
£ 11.98 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
14 Common Missteps When Promoting Cities or Tech Parks (Paperback)
Print on DemandSeller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. This book explores pitfalls cities and technology parks often face when competing for global investment and presents strategies for overcoming them. It begins by emphasizing the evolving nature of global investment, where traditional promotional methods fall short in the face of digital transformation, sustainability, and investor expectations for integrated innovation ecosystems. The book highlights the importance of aligning promotional strategies with genuine value propositions, grounded in thorough research, data analytics, and an understanding of investor needs. Key chapters delve into critical issues such as over-dependence on tax incentives, the "infrastructure illusion," and neglect of talent ecosystems. Missteps in marketing strategies, such as relying on outdated or generic messaging, can erode trust and credibility. The book stresses the necessity of robust talent pipelines, university-industry collaboration, and data-driven decision-making to remain competitive. Examples of global successes and failures illustrate these points, demonstrating how cities like Singapore and regions like Silicon Valley have leveraged innovation and sustainability to attract investments. The latter sections advocate for a paradigm shift in investment promotion, focusing on legacy planning, cultural intelligence, and digital transformation. Cities and technology parks must adopt holistic frameworks that integrate ESG principles, smart infrastructure, and adaptive governance to sustain long-term competitiveness. The book concludes with actionable recommendations, urging regions to prioritize sustainable development, align promotional efforts with investor needs, and embrace continuous innovation to remain relevant in the global market. This comprehensive guide serves as a roadmap for cities aiming to transform into leading investment destinations. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9798307902486
Buy New
£ 18.49
£ 37 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Sunn, S: 14 Common Missteps When Promoting Cities or Tech Pa
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware - This book explores pitfalls cities and technology parks often face when competing for global investment and presents strategies for overcoming them. It begins by emphasizing the evolving nature of global investment, where traditional promotional methods fall short in the face of digital transformation, sustainability, and investor expectations for integrated innovation ecosystems. The book highlights the importance of aligning promotional strategies with genuine value propositions, grounded in thorough research, data analytics, and an understanding of investor needs. Seller Inventory # 9798307902486