INVESTOMERS: A practical guide to launching, optimizing, and winning in the world of investment crowdfunding (INVESTOMERS - Unlocking the Future of ... First-Time Founders to Seasoned Investors) - Softcover

Neiss, Sherwood

Softcover

ISBN 13: 9798282623222

Publisher: Independently published, 2025

Synopsis

Investomers: The Crowdfundomics Playbook for Entrepreneurial Success
A tactical guide to raising capital, building community, and winning in the age of investment crowdfunding.

How do you turn everyday people into early investors—and loyal customers?
Investomers: The Crowdfundomics Playbook for Entrepreneurial Success delivers a practical, data-backed roadmap for founders raising capital through Regulation Crowdfunding. This hands-on guide draws from the most complete dataset of U.S. crowdfunding offerings and reveals what separates successful raises from those that fall flat.

Written by Sherwood Neiss—one of the architects of the JOBS Act and a leading voice in the crowdfunding industry—this book unpacks proven strategies used by high-performing startups to turn their customers into “investomers”: passionate investor-advocates who help fund, promote, and grow the business.

Inside, you'll learn:

• What makes a company truly “crowdfund-ready”

• How to build early momentum and legally market your offering

• The key metrics to watch daily, weekly, and after your raise

• How to convert investors into customers—and customers into repeat investors

• The post-raise playbook for sustained traction and trust

Whether you’re launching your first raise or refining your next one, this playbook shows how to fund your startup the modern way—with transparency, traction, and a community that wants you to win.

This isn’t just crowdfunding. This is crowdfundomics.

Edition details

• Publisher: Independently published
• Publication date: 2025
• Language: English
• ISBN 13: 9798282623222
• Binding: Paperback
• Number of pages: 150