Profit on Every Plate: The Ultimate Guide to Menu Engineering for Restaurants, Cafe's, QSR and Cloud Kitchens - Softcover

Gulati, Utkarsh

Softcover

ISBN 13: 9798269492094

Publisher: Independently published, 2025

Synopsis

Profit on Every Plate: A Practical Guide to Menu Engineering for Restaurants, Cloud Kitchens & Cafés

by Utkarsh Gulati

Turn your menu into your most powerful profit-making tool.

Most restaurants don’t fail because of bad food — they fail because of bad numbers.
In Profit on Every Plate, hospitality leader Utkarsh Gulati breaks down the hidden art and science of menu engineering, helping restaurateurs, café owners, and cloud kitchen entrepreneurs design menus that sell smartly and profit sustainably.

Whether you run a 20-seater café, a multi-brand cloud kitchen, or a QSR franchise, this book shows you how to:

✅ Decode customer psychology — and use design, layout, and pricing tricks that influence buying behavior.
✅ Engineer menu items to maximize margins without compromising quality.
✅ Calculate true food costs, contribution margins, and profit per plate.
✅ Craft irresistible combos, upsells, and visual appeal that turn menus into sales machines.
✅ Avoid the top 5 pricing mistakes that silently drain restaurant profits.

💡 What makes this book different:
Written in a crisp, visual, and practical format — inspired by real restaurant case studies and years of hands-on experience in hospitality and food entrepreneurship.
It’s not just theory — it’s a field-tested playbook that you can apply to your brand from Day 1.

Who is this book for?

• Restaurant and café owners

• Cloud kitchen entrepreneurs

• Food truck operators

• Hospitality students & professionals

• Anyone passionate about turning food into a profitable business

📘 About the Author
Utkarsh Gulati is a hospitality professional, entrepreneur, and Vice President at The Nook Group of Hotels & Invites Hospitality Services.
Having managed brands across hotels, canteens, and F&B start-ups, Utkarsh brings a decade of real-world expertise in creating profitable, customer-loved food businesses.
Through his initiative “Grow with Utkarsh”, he continues to mentor young entrepreneurs, helping them build scalable and financially smart ventures.

✨ Read it. Apply it. Watch your profits rise — one plate at a time.
📲 Follow @Growwithutkarshg on Instagram & YouTube for free restaurant growth content.

Edition details

• Publisher: Independently published
• Publication date: 2025
• Language: English
• ISBN 13: 9798269492094
• Binding: Paperback
• Number of pages: 103