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Synopsis
In today's increasingly complex marketing environment, the rise of intelligent chatbots in conversational marketing has created new opportunities for organizations to engage with consumers. Conversations that once relied entirely on human interaction are now being augmented or automated, providing consumers with more timely and personalized experiences. Intelligent chatbots, powered by natural language processing, machine learning, and predictive analytics, have evolved beyond simple customer support tools to become strategic touchpoints for customer engagement and value creation. As a result, conversational marketing has emerged as an important strategic approach, enabling organizations to move beyond one-time transactions and build more meaningful relationships with consumers through ongoing, personalized interactions. Driving Conversational Marketing With Intelligent Chatbots synthesizes fragmented research on conversational marketing by drawing on key theoretical perspectives in relationship marketing, service-dominant logic, and customer engagement. In doing so, this book provides an integrated understanding of how intelligent chatbots contribute to value creation and customer interaction in digital environments. Covering topics such as anthropomorphic conversational agents, return on investment, and voice chatbots, this book is an excellent resource for graduate and doctoral students, digital marketing professionals, customer experience specialists, customer relationship management professionals, marketing technology professionals, technology developers, and more.
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Driving Conversational Marketing With Intelligent Chatbots
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Driving Conversational Marketing With Intelligent Chatbots (Paperback)
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Paperback. Condition: new. Paperback. In today's increasingly complex marketing environment, the rise of intelligent chatbots in conversational marketing has created new opportunities for organizations to engage with consumers. Conversations that once relied entirely on human interaction are now being augmented or automated, providing consumers with more timely and personalized experiences. Intelligent chatbots, powered by natural language processing, machine learning, and predictive analytics, have evolved beyond simple customer support tools to become strategic touchpoints for customer engagement and value creation. As a result, conversational marketing has emerged as an important strategic approach, enabling organizations to move beyond one-time transactions and build more meaningful relationships with consumers through ongoing, personalized interactions. Driving Conversational Marketing With Intelligent Chatbots synthesizes fragmented research on conversational marketing by drawing on key theoretical perspectives in relationship marketing, service-dominant logic, and customer engagement. In doing so, this book provides an integrated understanding of how intelligent chatbots contribute to value creation and customer interaction in digital environments. Covering topics such as anthropomorphic conversational agents, return on investment, and voice chatbots, this book is an excellent resource for graduate and doctoral students, digital marketing professionals, customer experience specialists, customer relationship management professionals, marketing technology professionals, technology developers, and more. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9798260005132
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Driving Conversational Marketing With Intelligent Chatbots (Paperback)
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Paperback. Condition: new. Paperback. In today's increasingly complex marketing environment, the rise of intelligent chatbots in conversational marketing has created new opportunities for organizations to engage with consumers. Conversations that once relied entirely on human interaction are now being augmented or automated, providing consumers with more timely and personalized experiences. Intelligent chatbots, powered by natural language processing, machine learning, and predictive analytics, have evolved beyond simple customer support tools to become strategic touchpoints for customer engagement and value creation. As a result, conversational marketing has emerged as an important strategic approach, enabling organizations to move beyond one-time transactions and build more meaningful relationships with consumers through ongoing, personalized interactions. Driving Conversational Marketing With Intelligent Chatbots synthesizes fragmented research on conversational marketing by drawing on key theoretical perspectives in relationship marketing, service-dominant logic, and customer engagement. In doing so, this book provides an integrated understanding of how intelligent chatbots contribute to value creation and customer interaction in digital environments. Covering topics such as anthropomorphic conversational agents, return on investment, and voice chatbots, this book is an excellent resource for graduate and doctoral students, digital marketing professionals, customer experience specialists, customer relationship management professionals, marketing technology professionals, technology developers, and more. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9798260005132
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Driving Conversational Marketing With Intelligent Chatbots (Paperback)
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Paperback. Condition: new. Paperback. In today's increasingly complex marketing environment, the rise of intelligent chatbots in conversational marketing has created new opportunities for organizations to engage with consumers. Conversations that once relied entirely on human interaction are now being augmented or automated, providing consumers with more timely and personalized experiences. Intelligent chatbots, powered by natural language processing, machine learning, and predictive analytics, have evolved beyond simple customer support tools to become strategic touchpoints for customer engagement and value creation. As a result, conversational marketing has emerged as an important strategic approach, enabling organizations to move beyond one-time transactions and build more meaningful relationships with consumers through ongoing, personalized interactions. Driving Conversational Marketing With Intelligent Chatbots synthesizes fragmented research on conversational marketing by drawing on key theoretical perspectives in relationship marketing, service-dominant logic, and customer engagement. In doing so, this book provides an integrated understanding of how intelligent chatbots contribute to value creation and customer interaction in digital environments. Covering topics such as anthropomorphic conversational agents, return on investment, and voice chatbots, this book is an excellent resource for graduate and doctoral students, digital marketing professionals, customer experience specialists, customer relationship management professionals, marketing technology professionals, technology developers, and more. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9798260005132
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today's increasingly complex marketing environment, the rise of intelligent chatbots in conversational marketing has created new opportunities for organizations to engage with consumers. Conversations that once relied entirely on human interaction are now being augmented or automated, providing consumers with more timely and personalized experiences. Intelligent chatbots, powered by natural language processing, machine learning, and predictive analytics, have evolved beyond simple customer support tools to become strategic touchpoints for customer engagement and value creation. As a result, conversational marketing has emerged as an important strategic approach, enabling organizations to move beyond one-time transactions and build more meaningful relationships with consumers through ongoing, personalized interactions. Driving Conversational Marketing With Intelligent Chatbots synthesizes fragmented research on conversational marketing by drawing on key theoretical perspectives in relationship marketing, service-dominant logic, and customer engagement. In doing so, this book provides an integrated understanding of how intelligent chatbots contribute to value creation and customer interaction in digital environments. Covering topics such as anthropomorphic conversational agents, return on investment, and voice chatbots, this book is an excellent resource for graduate and doctoral students, digital marketing professionals, customer experience specialists, customer relationship management professionals, marketing technology professionals, technology developers, and more. Seller Inventory # 9798260005132
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Driving Conversational Marketing With Intelligent Chatbots
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Taschenbuch. Condition: Neu. Driving Conversational Marketing With Intelligent Chatbots | Moez Ltifi | Taschenbuch | Englisch | 2026 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798260005132 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 136774520