Digital Marketing Made Simple: A Beginner's Guide to Maximizing Sales and Profits with Smart Strategies - Softcover

Soliman, Mohammed Hamed Ahmed

Softcover

ISBN 13: 9798231721825

Publisher: Personal-Lean.Org, 2025

Synopsis

Master Digital Marketing-Even If You're Just Starting Out!

Digital Marketing Made Simple is the ultimate beginner-friendly guide to growing your business, audience, and income using smart, proven online strategies.

Whether you're a freelancer, entrepreneur, content creator, or small business owner, this book helps you go from confused to confident in record time.

About this title

About the Author

Dr. Mohammed Hamed Ahmed Soliman is an internationally recognized Lean expert, author, and university lecturer. He has published over 100 books and articles on Lean thinking, quality systems, and industrial excellence. He currently teaches Industrial Engineering and Management Systems at the American University in Cairo and consults for global organizations across manufacturing, public services, and education.

With nearly two decades of academic and professional experience, Dr. Soliman has trained professionals across the Middle East, including engagements with Princess Nourah University in Saudi Arabia and Vale Oman Pelletizing Company. He has designed and delivered over 60 leadership and technical development programs, helping organizations build a culture of continuous improvement and operational excellence.

Earlier in his career, he worked in various industrial sectors including crystal-glass manufacturing, fertilizers, and chemicals, while educating teams on the Toyota Production System. He has led numerous lean transformation projects, delivering measurable results and uncovering substantial cost savings by targeting waste across production and service environments.

His lectures and training materials have reached over 200,000 learners via SlideShare, and his research is ranked among the most downloaded papers on the Social Science Research Network (SSRN) by Elsevier.

Dr. Soliman holds a BSc in Engineering, a master's in Quality Management, and postgraduate degrees in Industrial Engineering and Engineering Management. He also holds certifications in quality, cost, and operations management. He is a member of the Institute of Industrial and Systems Engineers (IISE) and the Society for Engineering and Management Systems (SEMS).

His insights have been featured in SAGE Publications, Industrial Management, Lean Thinking, and other peer-reviewed platforms.

Edition details

• Publisher: Personal-Lean.Org
• Publication date: 2025
• Language: English
• ISBN 13: 9798231721825
• Binding: Paperback
• Number of pages: 102