Items related to Brand Mastery Guide: 1 (Education)

Brand Mastery Guide: 1 (Education) - Softcover

Seligman, James

 
9798224954087: Brand Mastery Guide: 1 (Education)

Synopsis

The theory and practice are explained by a well-respected brand expert.

  • To brand or not to brand
  • Brand evolution
  • Brand equity
  • Asset Value
  • Research
  • Design
  • Colour logic
  • Legals
  • Keeping up to date

"synopsis" may belong to another edition of this title.