Retail Fashion Merchandise Assortment Planning and Trading - Softcover

Nesbitt, Charles

Softcover

ISBN 13: 9798224238071

Publisher: Charles Nesbitt, 2017

Synopsis

The book outlines the fundamental principles that are applied in fashion retailing during the creation of assortment plans and the determination of the ideal product mix in the right styles, colours and sizes together with the trading performance tracking and analysis with the corresponding consequential action required to build a successful and sustainable business. It will be particularly beneficial to students and those who are maybe considering a career in the industry. Individuals who are already part of the fashion buying and merchandising community will find this book to be invaluable in that it provides a complete simplified overview of all the integral activities and roles that go to make up the topic and thereby will provide a broader insight into their own career.

About this title

About the Author

CHARLES NESBITT graduated with a degree in Economics specialising in Business Economics from Stellenbosch University, South Africa. He spent thirty five years at a leading retailer in Southern Africa where he was exposed to all the key disciplines of retailing during this period.

Edition details

• Publisher: Charles Nesbitt
• Publication date: 2017
• Language: English
• ISBN 13: 9798224238071
• Binding: Paperback
• Number of pages: 126