Identity: Chermayeff & Geismar & Haviv: Compact Edition - Hardcover

Chermayeff, Ivan; Geismar, Tom; Haviv, Sagi

Hardcover

ISBN 13: 9798218720247

Publisher: Standards Manual, 2025

Synopsis

Identity: Chermayeff & Geismar & Haviv showcases a body of work spanning 60+ years from the seminal New York design firm founded in 1957 by Ivan Chermayeff and Tom Geismar. The firm’s contribution to design has shaped the way corporate identity programs influence culture.

This new revised compact edition features 70+ additional identities from the firm’s previous and current clients, including Chase Bank, NBC, Warner Bros., PBS, and many more. Also included are interviews with Tom Geismar and Sagi Haviv, plus written contributions from Milton Glaser, John Maeda (MIT), and Alexandra Lange (Pulitzer Prize winner).

About this title

About the Author

Chermayeff & Geismar & Haviv is the brand design firm behind many of the world’s most recognizable trademarks. Since 1957, the firm has pioneered the modern movement of idea-driven graphic design across every discipline, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture.

The firm has a global reach, with projects in Europe, Asia, Latin America, and the Middle East as well as throughout the United States. It is led by its founding partner, designer Tom Geismar, partner and designer Sagi Haviv, and principal designers Mackey Saturday and Melanie McElduff.

Chermayeff & Geismar & Haviv is known for a collaborative, problem-solving approach to design, with personal involvement by all principals in every project and continuous attention to the details and nuances of projects as they evolve.

Edition details

• Publisher: Standards Manual
• Publication date: 2025
• Language: English
• ISBN 13: 9798218720247
• Binding: Hardcover
• Number of pages: 312