Build Your Brand Like You Give a Shit: Embrace your purpose and unleash your potential - Softcover

Gillespie, Bobby

Softcover

ISBN 13: 9798218032609

Publisher: Proprius Records, 2022

Synopsis

What if the biggest problem with modern branding is that too many companies are pretending to be something they're not?

In Build Your Brand Like You Give A Sh!t, brand strategist and entrepreneur Bobby Gillespie delivers a brutally honest, refreshingly human guide to building a business, reputation, and life rooted in authenticity. Rejecting gimmicks, shortcuts, and fake-it-until-you-make-it culture, Gillespie argues that your brand is not your logo, website, or marketing campaign-it's your reputation, your values in action, and the experience people have with you every single day.

Drawing from more than two decades of experience helping companies clarify their identity and grow with purpose, Gillespie shares hard-earned lessons on leadership, branding, creativity, culture, and personal responsibility. Through candid stories, practical insights, and unapologetic commentary on toxic business culture, he challenges readers to stop chasing shallow success and start building something meaningful.

Inside, you'll discover how to:

• Clarify what your brand truly stands for
• Build trust through authenticity and honesty
• Create stronger relationships with customers and teams
• Develop a culture of empowerment and accountability
• Avoid the damaging effects of hype, shortcuts, and transactional thinking
• Build a reputation that creates a lasting impact
• Lead with purpose while growing sustainably

This is not a traditional marketing book filled with manipulative tactics or growth hacks. It's a call to build brands that actually matter-brands that are aligned with real values, real people, and real purpose.

Perfect for entrepreneurs, creatives, marketers, founders, leaders, and anyone tired of corporate phoniness, Build Your Brand Like You Give A Sh!t is both a practical business guide and a manifesto for building a better way of doing business.

Because in the end, your brand is your reputation-and you'll get the reputation you deserve, not necessarily the one you want.

About this title

About the Author

Bobby Gillespie is a brand strategist, creative leader, entrepreneur, and author known for helping companies build authentic, purpose-driven brands that create meaningful growth. As the founder of Propr, Bobby has spent more than two decades helping organizations clarify their positioning, strengthen their messaging, and build strategic brand systems that connect with customers in a more human way.With a background spanning design, branding, marketing, creative direction, and business strategy, Bobby has worked with startups, B2B companies, consumer brands, and executive teams across a wide range of industries. His approach combines creativity, curiosity, and strategic thinking to simplify complex business challenges and uncover what truly makes a brand unique.Bobby is also a speaker and advisor who challenges leaders to reject gimmicks, shortcuts, and transactional thinking in favor of authenticity, integrity, and long-term reputation building. His work is grounded in the belief that a brand is not just a logo or marketing campaign-it is the reputation a company earns through its actions, culture, and relationships.Born and raised in Philadelphia, Bobby lives in Baltimore with his wife, children, and dogs. Build Your Brand Like You Give A Sh!t is his first book.

Edition details

• Publisher: Proprius Records
• Publication date: 2022
• Language: English
• ISBN 13: 9798218032609
• Binding: Paperback
• Number of pages: 188