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Synopsis
The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.
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About the Author
Doug Laney is a vice president and distinguished analyst with Gartners Chief Data Officer research and advisory practice. He is an accomplished practitioner and recognized authority on information and analytics strategy, and is a two-time recipient of Gartners annual Thought Leadership Award. Doug specializes in data monetization and valuation, open and syndicated data, data governance and big-data based innovation. In 2001 he coined the 3Vs of volume, velocity, and variety, now commonly used in defining Big Data.
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