Synopsis
Reactive Publishing
AI Email & SMS Marketing is a practical guide to building structured lifecycle marketing programs for ecommerce brands using modern AI tools and automation methods.
The book introduces the core components of email and SMS marketing, including customer segmentation, campaign planning, behavioral triggers, retention flows, promotional calendars, and post-purchase communication. Readers learn how lifecycle systems are organized, how customer data can inform messaging, and how automation can support more consistent communication across the buyer journey.
Inside, the book covers:
- Email and SMS fundamentals for ecommerce
- Customer lifecycle stages and segmentation logic
- Welcome, abandon cart, post-purchase, winback, and retention flows
- Campaign planning and promotional scheduling
- AI-assisted copywriting, testing, and workflow design
- List hygiene, consent, deliverability, and compliance considerations
- Performance tracking, reporting, and continuous improvement
Written for ecommerce operators, marketers, founders, and agency professionals, this book focuses on practical structure rather than hype. It provides a clear framework for understanding how AI, automation, and lifecycle marketing can work together to support organized, repeatable customer communication.
"synopsis" may belong to another edition of this title.
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AI Email & SMS Marketing: Automation and Lifecycle Campaigns for Ecommerce Brands
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AI Email and SMS Marketing
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AI Email & SMS Marketing (Paperback)
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Paperback. Condition: new. Paperback. Reactive Publishing AI Email & SMS Marketing is a practical guide to building structured lifecycle marketing programs for ecommerce brands using modern AI tools and automation methods.The book introduces the core components of email and SMS marketing, including customer segmentation, campaign planning, behavioral triggers, retention flows, promotional calendars, and post-purchase communication. Readers learn how lifecycle systems are organized, how customer data can inform messaging, and how automation can support more consistent communication across the buyer journey.Inside, the book covers: Email and SMS fundamentals for ecommerceCustomer lifecycle stages and segmentation logicWelcome, abandon cart, post-purchase, winback, and retention flowsCampaign planning and promotional schedulingAI-assisted copywriting, testing, and workflow designList hygiene, consent, deliverability, and compliance considerationsPerformance tracking, reporting, and continuous improvementWritten for ecommerce operators, marketers, founders, and agency professionals, this book focuses on practical structure rather than hype. It provides a clear framework for understanding how AI, automation, and lifecycle marketing can work together to support organized, repeatable customer communication. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9798195759438
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AI Email and SMS Marketing
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AI Email & SMS Marketing (Paperback)
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Paperback. Condition: new. Paperback. Reactive Publishing AI Email & SMS Marketing is a practical guide to building structured lifecycle marketing programs for ecommerce brands using modern AI tools and automation methods.The book introduces the core components of email and SMS marketing, including customer segmentation, campaign planning, behavioral triggers, retention flows, promotional calendars, and post-purchase communication. Readers learn how lifecycle systems are organized, how customer data can inform messaging, and how automation can support more consistent communication across the buyer journey.Inside, the book covers: Email and SMS fundamentals for ecommerceCustomer lifecycle stages and segmentation logicWelcome, abandon cart, post-purchase, winback, and retention flowsCampaign planning and promotional schedulingAI-assisted copywriting, testing, and workflow designList hygiene, consent, deliverability, and compliance considerationsPerformance tracking, reporting, and continuous improvementWritten for ecommerce operators, marketers, founders, and agency professionals, this book focuses on practical structure rather than hype. It provides a clear framework for understanding how AI, automation, and lifecycle marketing can work together to support organized, repeatable customer communication. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9798195759438
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AI Email & SMS Marketing : Automation and Lifecycle Campaigns for Ecommerce Brands
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