Friction to Flow is a concise operating manual for beverage leaders. It explains how consumer behavior, channel physics, retailer fit, density, package architecture, route-to-market, economics, and organizational readiness work together, and provides practical audits and worksheets to diagnose friction before committing capital to expansion.
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Seller: California Books, Miami, FL, U.S.A.
Condition: New. Print on Demand. Seller Inventory # I-9798191448862