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Synopsis
The most effective influence rarely arrives as an order. It appears as the first search result, the recommended video, the popular opinion, the default option, or the helpful answer that sounds certain.
Your Mind Is Not Your Own investigates how social media, TikTok, advertising, data brokers, influencers, news framing, and artificial intelligence shape what people notice, trust, buy, and believe.
Drawing on behavioral research, public records, and documented cases, Marcus Rourke explains how algorithms learn from pauses and skips, how repetition makes claims feel familiar, how public metrics can manufacture the appearance of consensus, how brands turn personal data and trust into sales, and how deepfakes and voice cloning complicate the meaning of evidence.
This is not a book about supernatural mind control or helpless users. It separates measurable influence from exaggerated claims and shows why even modest effects matter when they are repeated across millions of choices. It also challenges the comforting belief that manipulation only works on other people, other generations, or the opposing political side.
If you have ever wondered why the same products follow you across platforms, why anger dominates the feed, why a creator’s recommendation feels personal, or why an AI system sounds so confident, this book provides a clear and grounded account of the machinery operating behind the screen.
Readers will finish with a better understanding of who arranges the choices, which claims deserve skepticism, and how modern influence actually works.
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YOUR MIND IS NOT YOUR OWN
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YOUR MIND IS NOT YOUR OWN : The Forces That Shape How You Think
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Taschenbuch. Condition: Neu. Neuware - The most effective influence rarely arrives as an order. It appears as the first search result, the recommended video, the popular opinion, the default option, or the helpful answer that sounds certain.Your Mind Is Not Your Own investigates how social media, TikTok, advertising, data brokers, influencers, news framing, and artificial intelligence shape what people notice, trust, buy, and believe.Drawing on behavioral research, public records, and documented cases, Marcus Rourke explains how algorithms learn from pauses and skips, how repetition makes claims feel familiar, how public metrics can manufacture the appearance of consensus, how brands turn personal data and trust into sales, and how deepfakes and voice cloning complicate the meaning of evidence.This is not a book about supernatural mind control or helpless users. It separates measurable influence from exaggerated claims and shows why even modest effects matter when they are repeated across millions of choices. It also challenges the comforting belief that manipulation only works on other people, other generations, or the opposing political side.If you have ever wondered why the same products follow you across platforms, why anger dominates the feed, why a creator's recommendation feels personal, or why an AI system sounds so confident, this book provides a clear and grounded account of the machinery operating behind the screen.Readers will finish with a better understanding of who arranges the choices, which claims deserve skepticism, and how modern influence actually works. Seller Inventory # 9798189925061