From Data to Decisions: Business Intelligence and Decision Intelligence for Absolute Beginners - Softcover

Permana, Ahmad Hidayat

Softcover

ISBN 13: 9798184568164

Publisher: Independently published, 2026

Synopsis

You have more data than ever before. So why are you still making terrible decisions?
Walk into any modern boardroom, and you will hear the same mantra: "We need to be a data-driven company." We are told that if we just collect enough data, build beautiful dashboards, and hire data scientists, success will inevitably follow.
But there is a dark secret in the business world: Most companies aren’t data-driven. They are data-drowning.
They have massive spreadsheets and expensive software, yet they still miss market shifts, misallocate budgets, and watch their competitors pass them by. They have confused having data with making decisions.
From Data to Decisions is your rescue raft.
Written specifically for the absolute beginner, this book strips away the intimidating jargon, complex mathematics, and coding requirements of the data world. Using simple analogies, real-world case studies, and practical frameworks, it bridges the gap between raw information and profitable action.
Inside, you will discover: • The Data Illusion: Why collecting more data is actually hurting your business, and how to fix it. • The Dashboard vs. The Autopilot: The critical difference between Business Intelligence (looking at the past) and Decision Intelligence (automating the future). • The "So What?" Test: How to stop asking lazy questions and start extracting actionable insights. • Vanity vs. Actionable Metrics: How to spot the big, round numbers that are secretly lying to you. • Decision Trees & AI Demystified: How to map out complex choices and understand Machine Learning without writing a single line of code. • The "Translator" Career Path: How to build a highly lucrative, future-proof career in data—even if you are strictly a non-techie.
The companies that will dominate the next decade are not the ones with the most data. They are the ones that have built the best systems for turning that data into action.
Stop staring at spreadsheets. Stop hoarding flour. It is time to bake the cake.
Read From Data to Decisions today, and learn how to turn your data into your greatest competitive advantage.

Edition details

• Publisher: Independently published
• Publication date: 2026
• Language: English
• ISBN 13: 9798184568164
• Binding: Paperback
• Number of pages: 86