Unlock the creative confidence you didn't know you had.
What if creativity isn't something you're born with—but something you build?
In Build… Believe… Create…, Dr. Myra Richards and Dr. Michael Scott—two lifelong friends, former Little League teammates, and co-creators from the legendary design firm IDEO—reveal a powerful truth: creative confidence is not a rare gift. It is a muscle. And anyone can strengthen it.
Through deeply personal stories of growing up together in a small Ohio town, taking different life paths (one structured and traditional, the other wildly unconventional), and later reuniting to build a global innovation company, Myra and Michael show you how to:
Trust your imagination and take creative risks
Move beyond fear, self-doubt, and perfectionism
Discover new perspectives even if you already "think" you're creative
Apply creative confidence to your personal and professional life
But this book is also born from something deeper. When Michael was diagnosed with cancer in 2007, the two friends made a promise: if he survived, they would travel together and write a book to help others unlock their creative potential. They fulfilled both promises.
Build… Believe… Create… is part memoir, part practical guide, and part invitation. Whether you're an artist, an entrepreneur, a corporate leader, or someone who simply feels stuck, this book will help you answer one simple question:
What are you meant to create in this world?
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