Modern life is designed to remove friction: one tap, one click, one renewal, one recommendation at a time. Much of that convenience is genuinely useful. But when the easiest path becomes the automatic path, it can quietly shape what we buy, keep, notice, and repeat.
When Easy Chooses for You explores the hidden architecture of frictionless living—from defaults and subscriptions to cashless payments, installment plans, recommendations, notifications, upgrades, and one-click buying.
Drawing on behavioral research and everyday examples, Abdellatif Rachidi examines how small design choices can influence our decisions without turning technology into a villain.
The goal is not to make life harder. It is to restore useful decision points where they matter—so convenience serves your intentions instead of replacing them.
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