Social Impact in your Hands: How to Build a Startup that Combines Business with Impact - Softcover

Sinesi, Simona

Softcover

ISBN 13: 9791281627338

Publisher: EGEA Spa - Bocconi University Press, 2024

Synopsis

Foreword by Prof.Muhammad Yunus - Nobel Prize Laureate. We live in an interesting, unprecedented historical moment of uncertainties, complexities and changes that can bring new energy, and in which scenarios of power and influence shift with exponential speed, evidence of a future that is already present. The times in which we live necessarily call for new leadership. In this book, the figure of the social entrepreneur is outlined as a new leader who is able to 'unravel and recompose the cards', to 'connect the dots', to identify patterns and create connections in order to generate a real, transformative and systemic social impact, based on the development of skills and not only competences. If you are looking for the 'extraordinary ordinariness' in yourself and others, if you are not content to watch the world change, but want to be a change-maker yourself, this is the book for you.

About this title

About the Author

Simona Sinesi is a Senior Executive Fellow in Sustainability at SDA Bocconi School of Management and Professor of Social Innovation at the University of Tor Vergata in Rome, as well as Marketing at the Catholic University of Milan and LUMSA University in Rome and Palermo. With over 25 years of experience, she has worked for 16 years in the Global Marketing Teams of top companies. In 2014, she founded NEVER GIVE UP, a non-profit organization that has transformed the narrative around eating disorders, the leading cause of death by disease among 12 to 25-year-olds in Italy. She collaborates with Nobel Laureate Muhammad Yunus - founder of Grameen Bank - with the goal of spreading Yunus Centers - centers for social business training, research, incubation and acceleration - around the world. She is a TEDx Speaker, TEDx Curator, and TEDx Licensee.

Edition details

• Publisher: EGEA Spa - Bocconi University Press
• Publication date: 2024
• Language: English
• ISBN 13: 9791281627338
• Binding: Paperback
• Number of pages: 138