Items related to Inspired by Data: AI’s Transformative Role in...

Inspired by Data: AI’s Transformative Role in Corporate Communication - Softcover

Mayer, Giuseppe

 
9791281627130: Inspired by Data: AI’s Transformative Role in Corporate Communication
Softcover
ISBN 13: 9791281627130
Publisher: EGEA Spa - Bocconi University Press, 2024

Synopsis

Unlock the power of AI to revolutionize your corporate communications.

In Inspired by Data, discover how artificial intelligence, especially generative AI, is transforming corporate communications. Gain practical insights to ethically leverage these technologies, emphasizing human creativity and responsibility. Explore how AI opens new creative frontiers, harnessing data patterns while preserving authenticity and meaning.

Navigate the ethical risks as AI permeates communication channels. Learn to establish oversight and recognize human judgment as the compass. With expert insights and industry case studies, spark a movement where corporate communication is liberated by data, not chained to it. This guide empowers you to use technology to enhance storytelling, leadership, and ethical responsibility in business.

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About the Author

Giuseppe Mayer has over twenty-five years of experience at the helm of the main Italian and international communication groups, including Grey/Wpp, Saatchi & Saatchi/Publicis, Isobar/Dentsu and Armando Testa Group, with a solid track record in both business development and talent development. In 2016 he created Antifragile, a digital strategy consultancy firm focused on executive training and investments in companies working on technologies for digital transformation.

"About this title" may belong to another edition of this title.

Publisher
EGEA Spa - Bocconi University Press
Publication date
2024
Language
English
ISBN 13 
9791281627130
Binding
Paperback
Number of pages
260