Synopsis
This book is an exploration of the transformative potential of artificial intelligence, and in particular generative AI, across the corporate communications landscape. It provides practical guidance on how to use these technologies as tools while emphasizing the irreplaceable value of human creativity, empathy, and responsibility. Unlike past technological shifts that focused on efficiency, AI is opening new creative frontiers. Commercial realms once shaped by human intuition and emotions can now harness data patterns while preserving core values of authenticity and meaning. However, as AI permeates communication channels from internal memos to press releases, ethical risks intensify. Establishing oversight and recognizing human judgment as the compass becomes vital. With insights from experts and case studies across industries, this guide aims to spark a movement where corporate communication is not beholden to machines but liberated by them, using data as inspiration rather than chains. It reminds readers of technology’s role as an enabler of distinctly human capacities such as storytelling, leadership, and ethical responsibility in business.
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About the Author
Giuseppe Mayer has over twenty-five years of experience at the helm of the main Italian and international communication groups, including Grey/Wpp, Saatchi & Saatchi/Publicis, Isobar/Dentsu and Armando Testa Group, with a solid track record in both business development and talent development. In 2016 he created Antifragile, a digital strategy consultancy firm focused on executive training and investments in companies working on technologies for digital transformation.
"About this title" may belong to another edition of this title.
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is an exploration of the transformative potential of artificial intelligence, and in particular generative AI, across the corporate communications landscape. It provides practical guidance on how to use these technologies as tools while emphasizing the irreplaceable value of human creativity, empathy, and responsibility.Unlike past technological shifts that focused on efficiency, AI is opening new creative frontiers. Commercial realms once shaped by human intuition and emotions can now harness data patterns while preserving core values of authenticity and meaning. However, as AI permeates communication channels from internal memos to press releases, ethical risks intensify. Establishing oversight and recognizing human judgment as the compass becomes vital.With insights from experts and case studies across industries, this guide aims to spark a movement where corporate communication is not beholden to machines but liberated by them, using data as inspiration rather than chains. It reminds readers of technology's role as an enabler of distinctly human capacities such as storytelling, leadership, and ethical responsibility in business. Seller Inventory # 9791281627130
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Taschenbuch. Condition: Neu. Inspired by Data | AI's Transformative Role in Corporate Communication | Giuseppe Mayer | Taschenbuch | None | Englisch | 2024 | Egea Spa - Bocconi University Press | EAN 9791281627130 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 135042649