Business Planning: Turning an Idea into a Reality - Softcover

Parolini, Cinzia

 
9791220083751: Business Planning: Turning an Idea into a Reality
Softcover
ISBN 13: 9791220083751
Publisher: Cinzia Parolini, 2021

Synopsis

Starting a new business requires a wide range of activities and skills: you will need to analyze the market and competition, define your target market, formulate your value proposition, and make appropriate choices about production, promotion and distribution. In addition-even if you are not an accounting expert-you must also understand the consequences of all your choices on your company's financial results, as well as be able to estimate the financial value of your project. This book provides a framework within which to frame start-up activities, providing a number of strategic and operational tools for setting up an entrepreneurial project, whether it is a new venture or a new initiative within an existing enterprise.For years I've taught business planning in universities and mentored entrepreneurial groups in incubators and innovation centres, and this book is the fruit of that experience. Compared to many other texts on business start-ups, this book aims to combine methodological rigor with a very practical and concrete approach.

"synopsis" may belong to another edition of this title.

Publisher
Cinzia Parolini
Publication date
2021
Language
English
ISBN 13 
9791220083751
Binding
Paperback
Number of pages
250