Items related to Role of AI in Digital Marketing and Performance: From...
Role of AI in Digital Marketing and Performance: From Predictive Segmentation to Generative Campaigns - Softcover
Synopsis
Artificial intelligence is reshaping digital marketing—from customer segmentation and personalization to generative content, conversational AI, advertising optimization, and performance measurement. This book provides an evidence-based exploration of how AI is transforming modern marketing, combining recent academic research with documented industry applications from organizations such as Amazon, Netflix, Spotify, Meta, Google, Adobe, and Salesforce. It also examines the critical challenges of privacy, ethics, bias, transparency, and regulation, helping readers understand not only what AI can do, but where its limitations remain. Designed for students, researchers, marketing professionals, and technology strategists, this book offers a structured view of the present and future of AI-driven digital marketing.
"synopsis" may belong to another edition of this title.
Search results for Role of AI in Digital Marketing and Performance: From...
Stock Image
Role of AI in Digital Marketing and Performance: From Predictive Segmentation to Generative Campaigns
Seller: California Books, Miami, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # I-9789999355377
Stock Image
Role of AI in Digital Marketing and Performance: From Predictive Segmentation to Generative Campaigns
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Condition: Brand New. In Stock. Seller Inventory # x-9999355374
Buy New
£ 47.66
£ 12.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available