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MINIMALISM MARKETING: An Integrative Framework of Consumer Psychology, Brand Strategy & Sustainable Value Creation - Softcover
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In an age of digital clutter, information overload, and shrinking consumer attention, traditional marketing strategies based on intensity and volume are increasingly ineffective. Minimalism Marketing: An Integrative Framework of Consumer Psychology, Brand Strategy, and Sustainable Value Creation introduces minimalism marketing as a contemporary response to these challenges. This book presents an integrative framework linking consumer psychology, behavioral decision-making, brand strategy, and sustainability. Drawing on theories of cognitive load, attention scarcity, choice architecture, and ethical consumption, it demonstrates how simplicity, clarity, and intentional restraint can enhance trust, decision quality, and long-term brand equity. Rather than advocating reduced marketing activity, the book emphasizes purposeful, value-driven communication that respects cognitive limits and supports responsible consumption. Designed for researchers, practitioners, and policymakers, this volume offers a rigorous yet practical perspective on building meaningful and sustainable marketing strategies in complex modern markets.
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MINIMALISM MARKETING: An Integrative Framework of Consumer Psychology, Brand Strategy & Sustainable Value Creation
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MINIMALISM MARKETING: An Integrative Framework of Consumer Psychology, Brand Strategy & Sustainable Value Creation
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In an age of digital clutter, information overload, and shrinking consumer attention, traditional marketing strategies based on intensity and volume are increasingly ineffective. Minimalism Marketing: An Integrative Framework of Consumer Psychology, Brand Strategy, and Sustainable Value Creation introduces minimalism marketing as a contemporary response to these challenges.This book presents an integrative framework linking consumer psychology, behavioral decision-making, brand strategy, and sustainability. Drawing on theories of cognitive load, attention scarcity, choice architecture, and ethical consumption, it demonstrates how simplicity, clarity, and intentional restraint can enhance trust, decision quality, and long-term brand equity. Rather than advocating reduced marketing activity, the book emphasizes purposeful, value-driven communication that respects cognitive limits and supports responsible consumption.Designed for researchers, practitioners, and policymakers, this volume offers a rigorous yet practical perspective on building meaningful and sustainable marketing strategies in complex modern markets. Seller Inventory # 9789999336925
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Minimalism Marketing (Paperback)
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Paperback. Condition: new. Paperback. In an age of digital clutter, information overload, and shrinking consumer attention, traditional marketing strategies based on intensity and volume are increasingly ineffective. Minimalism Marketing: An Integrative Framework of Consumer Psychology, Brand Strategy, and Sustainable Value Creation introduces minimalism marketing as a contemporary response to these challenges. This book presents an integrative framework linking consumer psychology, behavioral decision-making, brand strategy, and sustainability. Drawing on theories of cognitive load, attention scarcity, choice architecture, and ethical consumption, it demonstrates how simplicity, clarity, and intentional restraint can enhance trust, decision quality, and long-term brand equity. Rather than advocating reduced marketing activity, the book emphasizes purposeful, value-driven communication that respects cognitive limits and supports responsible consumption. Designed for researchers, practitioners, and policymakers, this volume offers a rigorous yet practical perspective on building meaningful and sustainable marketing strategies in complex modern markets. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9789999336925
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MINIMALISM MARKETING | An Integrative Framework of Consumer Psychology, Brand Strategy & Sustainable Value Creation
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Taschenbuch. Condition: Neu. MINIMALISM MARKETING | An Integrative Framework of Consumer Psychology, Brand Strategy & Sustainable Value Creation | Jomon Jose M | Taschenbuch | Englisch | 2026 | Eliva Press | EAN 9789999336925 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 135116636