Items related to Copy Paste: How Advertising Recycles Ideas
Synopsis
Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad au contraire. They have been presented at major industry conferences and some have even won awards but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.
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About the Author
For nearly 20 years, JOE LA POMPE has pursued a passion for uncovering identical adverts. Working undercover, today he is the world s best known copycat hunter . The French blogger is followed by advertisers from around the world, who love his revelations. Until he catches them, that is. Copy Paste, his third book, campaigns for more creativity. You will have to read it at least twice.
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- PublisherMM Publishing and Media SA (Maison moderne)
- Publication date2016
- ISBN 10 9995933195
- ISBN 13 9789995933197
- BindingHardcover
- LanguageEnglish
- Number of pages228
- EditorKoedinger Mike
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