Dynamic Branding: Responsive and Adaptive Graphics for Brands of Today - Softcover

Softcover

ISBN 10: 9887566632 ISBN 13: 9789887566632

Publisher: Victionary, 2024

Synopsis

With a selection of contemporary graphics and brand identities, Dynamic Branding showcases the best examples of flexible graphic systems that adapt to the Age of Data.

In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention a variety of other mediums. As a result, many designers and creatives have chosen to break the common notion of “never change your identity” and opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on.

Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skilfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values.

About this title

About the Author

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children’s books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.

https://victionary.com/pages/about-us

From the Back Cover

In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention a variety of other mediums. As a result, many designers and creatives have chosen to break the common notion of “never change your identity” and opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on.

Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases t

Edition details

• Publisher: Victionary
• Publication date: 2024
• Language: English
• ISBN 10: 9887566632
• ISBN 13: 9789887566632
• Binding: Paperback
• Edition number: 1
• Number of pages: 272
• Editor: Victionary