Synopsis
Two leading communications practitioners offer a masterclass in effective business writing in this lively, surprising and insightful book. Using the form and style of the blog, the authors exchange thoughts, ideas and methods with one another on the factors that make business communication and writing successful. From packaging to annual reports, printed leaflets to brand programmes, policy statements to websites the written word continues to play a dominant and significant role in virtually any organisation today and the way in which it communicates internally and externally. This book, combining the accumulated experience and wisdom of the authors, provides a set of rules that can be applied to any modern-day business writing situation seeking to grab attention.
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About the Author
John Simmons was previously a director at the world s leading branding consultancy, Interbrand. He is recognised as the guru of verbal identity and is the author of several books on business writing. Jamie Jauncey is an experienced coach and practitioner in business communications and writing, and works with a wide variety of organisations.
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Room 121: A Masterclass In Writing & Communication in Business
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Room 121: A Masterclass in Effective Business Writing for the Modern Age. John Simmons and Jamie Jauncey
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