Platform Strategy: A New Paradigm For A Changing World - Hardcover

Ki-Chan Kim; Chang-Seok Song; Il IM

Hardcover

ISBN 10: 9813277459 ISBN 13: 9789813277458

Publisher: World Scientific Publishing Company, 2020

Synopsis

In the last century, we have witnessed the rise of a new kind of company, one that leverages on a new business model the platform.

Though platform companies are very common, they can take extremely diverse forms in today's business landscape. People use the term ""platform"" to mean many different things. Managers are often confused about which is platform business and which is not. When it comes to platform strategy, things become even more complicated.

Using real world examples, this book acts as a primer for platform strategy, discussing the underlying mechanism of various types of platform models to help people understand what platform business is and what they can do with it. Theories and frameworks appropriate for understanding platform business are introduced and related cases follow to support readers' understanding. The diverse and international case studies analysed range from IBM's horizontal production platform, to the digital platform of China's breakout smartphone star, Xiaomi.

This book will not only enable readers to understand platform business, but also teach them how to harness these frameworks to build effective strategies for their own platform business pursuits.

About this title

About the Author

Ki-Chan Kim is a professor at the Business School of the Catholic University of Korea. He has served as its Vice President and the Dean of the Business School. He is an advisor and member of the board for many companies, including KBIZ Hyundai, Samsung, POSCO, and KINTEX. He is also Division Chair of the Korean National Economic Advisory Council.

Chang Seok Song is a professor of International Business and Marketing at the School of Business Administration, Soongsil University. He received his PhD from Seoul National University. He has served as President of the Korean Academy of Motor Industry, and is currently advising on small business support and business ethics for state-owned companies in Korea.

Il Im is a professor of Information Systems and Associate Dean of the Graduate School of Business, Yonsei University. He received his PhD from Marshall School of Business, University of Southern California. He is an IT strategy consultant with major companies such as Samsung, Hyundai, POSCO, and LG.

Edition details

• Publisher: World Scientific Publishing Company
• Publication date: 2020
• Language: English
• ISBN 10: 9813277459
• ISBN 13: 9789813277458
• Binding: Hardcover
• Number of pages: 164