Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline.
The End of Online Shopping: The Future of New Retail in an Always Connected World describes how the smart, the sharing, the circular, and the platform economy are shaping a new era of always connected retail. Retailers urgently need to innovate if they want to stay relevant in a world dominated by marketplaces and sharing platforms. The book contains inspiring examples from different industries — which include the usual suspects such as Amazon, Alibaba, and Google, but also local startups — and covers all aspects of the customer journey, from orientation and selection to delivery.
The End of Online Shopping provides an excellent overview of shopping trends and developments worldwide, and offers readers indispensable insights into the future of retail.
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Wijnand Jongen is a globally recognized author, keynote speaker, and futurist on topics in retail and e-commerce. He is Co-Founder and Chairman of the Executive Committee of Ecommerce Europe, and Founder and CEO of the Dutch e-commerce association, Thuiswinkel.org. He is a member of FIRAE, an alliance of global retail industry leaders with strong ties to the American National Retail Federation (NRF). In the mid-1990s, Jongen was Co-Founder and CEO of Macropolis, the first Dutch online shopping portal. Jongen attended the University of Amsterdam in the Netherlands, and Randolph-Macon College and Averett University in the United States.
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