Time-Aware Conversion Prediction For E-Commerce: 7 (East China Normal University Scientific Reports) - Hardcover

Wendi Ji; Xiaoling Wang; Aoying Zhou

Hardcover

ISBN 10: 9813224703 ISBN 13: 9789813224704

Publisher: World Scientific Publishing Company, 2018

Synopsis

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

About this title

From the Back Cover

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

Edition details

• Publisher: World Scientific Publishing Company
• Publication date: 2018
• Language: English
• ISBN 10: 9813224703
• ISBN 13: 9789813224704
• Binding: Hardcover
• Number of pages: 152