Items related to Review Comment Analysis for E-commerce: 5 (East China...

Review Comment Analysis for E-commerce: 5 (East China Normal University Scientific Reports) - Hardcover

Book 5 of 15: East China Normal University Scientific Reports

Rong Zhang; Aoying Zhou; Wenzhe Yu; Yifan Gao; Pingfu Chao

 
9789813100046: Review Comment Analysis for E-commerce: 5 (East China Normal University Scientific Reports)

Synopsis

This book presents the recent achievements on the processing of representative user generated content (UGC) on E-commerce websites. This large size of UGC is valuable information for data mining to help customer/object profiling. It provides a comprehensive overview on the concept of customer credibility, object-oriented review summarization technology and content-based collaborative filtering algorithm. It covers a feedback mechanism which is designed to discover customer credibility, which is used to define the professional degree of review content; product-oriented review summarization for restaurants or trip arrangements, and introduced content-based collaborative filtering for product recommendation.

"synopsis" may belong to another edition of this title.