ECONOMICS AND MANAGEMENT OF COMPETITIVE STRATEGY - Hardcover

SPULBER DANIEL F

 
9789812838469: ECONOMICS AND MANAGEMENT OF COMPETITIVE STRATEGY
Hardcover
ISBN 10: 9812838465 ISBN 13: 9789812838469
Publisher: World Scientific Publishing, 2009

Synopsis

This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies.

"synopsis" may belong to another edition of this title.

Publisher
World Scientific Publishing
Publication date
2009
Language
English
ISBN 10 
9812838465
ISBN 13 
9789812838469
Binding
Hardcover
Number of pages
520

Other Popular Editions of the Same Title

9789813224773: Economics And Management Of Competitive Strategy

Featured Edition

ISBN 10:  9813224770 ISBN 13:  9789813224773
Publisher: Wspc, 2009
Softcover