Chinese Multinationals - Softcover

Softcover

ISBN 10: 9812835598 ISBN 13: 9789812835598

Publisher: Wspc, 2008

Synopsis

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

About this title

Review

Thanks to Chinas access to the World Trade Organization (WTO) in 2001, the internationalization process of Chinese enterprises though still in its initial stage, has developed with great dynamism and diversity. This is yet another long march for the growth of Chinese entrepreneurs and Chinas economic development. There are both successful experiences as well as bitter lessons. Chinese Multinationals, a book jointly written by professors of HEC Paris, professors of the Tsinghua SEM, and other Chinese scholars, offers a snapshot of this process. --Liu Chuanzhi President and CEO Legend Holdings Ltd, Beijing, China

At a time where globalization is both a great opportunity and a challenge to many societies, companies and individuals, this book is a very useful contribution. It helps us understand how Chinese companies are using their domestic successes to accelerate their development and enhance their access to new markets or new technologies. --Henri de Castries Chairman and CEO Management Board AXA, Paris, France

This is an exceptional book with real strategic insight into the rise of several leading Chinese multinationals. It is a must-read for academics and practitioners who wish to understand the subtleties of the Chinese market and the evolving role Chinese companies have on the international arena. --Eric Cornuel Professor of Strategy Director General European Foundation for Management Development, Brussels, Belgium

Book Description

The miraculous emergence of the Chinese economy for the past three decades has reshaped the landscape of the world economy, just like those of the emergence of the US, German, and Japanese economies in history. With extraordinarily high national savings rate, China very likely will be the home of many of tomorrow's largest multinationals.
A team of researchers from HEC Paris and Tsinghua School of Economics and Management, leading business schools in Europe and China, have joined forces in a project attempting to understand the emerging Chinese multinationals from Chinese and international perspectives. The outcome is this insightful and fascinating book. It surely will be on the top of any reading list of the Chinese economy and Chinese multinationals.

Edition details

• Publisher: Wspc
• Publication date: 2008
• Language: English
• ISBN 10: 9812835598
• ISBN 13: 9789812835598
• Binding: Paperback
• Number of pages: 300
• Editor: Larcon Jean-Paul