Chinese Multinationals - Hardcover

Jean-Paul Larçon

Hardcover

ISBN 10: 9812835008 ISBN 13: 9789812835000

Publisher: World Scientific Publishing, 2008

Synopsis

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

About this title

Review

Strategy and international business professors have long analysed multinational corporations based in developed economies. But in the past decade, we have seen the emergence of business giants from emerging markets, notably China. Jean-Paul Larçon from HEC Paris, in collaboration with colleagues from the Tsinghua School of Management, has now edited a book of cases that provide a rich insight into the problems as well as the successes of internationalisation by chinese multinationals. This book will be an invaluable source for academics and practitioners trying to understand the emergence of these new global players.

Review

The emergence and impact of Chinese multinational enterprises will mirror the rise of China -- these firms will have important impact on international business and trade, will pose complex challenges for partners and managers, and will present many puzzles and opportunities for practitioners and academics. Larçon's book provides excellent insights that will help managers and researchers understand the emergence, operations and strategies of Chinese multinationals. Highly recommended.

Edition details

• Publisher: World Scientific Publishing
• Publication date: 2008
• Language: English
• ISBN 10: 9812835008
• ISBN 13: 9789812835000
• Binding: Hardcover
• Number of pages: 300