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Cutting Edge Advertising II: How to Create the World's Best Print for Brands in the 21st Century - Softcover
Synopsis
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
"synopsis" may belong to another edition of this title.
Synopsis
Dozens of new cutting edge print advertisements have been included in this second edition and for the first time countries such as the Philippines, China and more are included. The ads are bigger and bolder - virtually every ad has its own page - and new creative voices have been added to the main text.
"About this title" may belong to another edition of this title.
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Cutting Edge Advertising, 2nd Edition
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Cutting Edge Advertising, 2nd Edition
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00105724905
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Cutting Edge Advertising, 2nd Edition
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Cutting Edge Advertising, 2nd Edition
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Cutting Edge Advertising, 2nd Edition
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Cutting Edge Advertising II (v. 2)
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Cutting Edge Advertising, 2nd Edition
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Cutting Edge Advertising, 2nd Edition
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Cutting Edge Advertising, 2nd Edition
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G9812445579I3N00
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Cutting Edge Advertising II: How to Create the World's Best Print for Brands in the 21st Century
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Paperback. Condition: Very Good. Cutting Edge Advertising II: How to Create the World's Best Print for Brands in the 21st Century This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9789812445575
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