Qualitative Methodologies And Data Collection Methods: Toward Increased Rigour In Management Research: 1 (New Teaching Resources For Management In A Globalised World) - Hardcover

Edward Groenland; Léo-Paul Dana

Hardcover

ISBN 10: 9811206538 ISBN 13: 9789811206535

Publisher: World Scientific Publishing Company, 2019

Synopsis

Globalisation opens new frontiers of research that require advanced research methods. While quantitative methods are ideal in some situations, qualitative methods are more appropriate for responding to ""how"" questions in new contexts. They aim to understand and provide a holistic picture via interaction ― a unique advantage over quantitative methods. This textbook for graduate students introduces qualitative research and covers major qualitative methodologies and data collection methods.

The choice of methodologies in this book is based on their actual applicability in management research. This approach provides a hands-on emphasis while maintaining both scientific rigour and rooting, and a high practicality level with respect to problem analysis, the collection of data, and the way this data should be analysed.

Students and researchers will benefit from features including explanations of the advantages and disadvantages of methodological choices, and elaborated examples of good articles. The reader will acquire an overview of current methodologies, which will facilitate the choice process with respect to research approaches, and is also encouraged to bring personal research skills to a higher level.

About this title

About the Author

Edward Groenland is Professor of Business Research Methodology at Nyenrode Business Universiteit, the Netherlands. He is also Academic Director BBA at the Nyenrode New Business School in Amsterdam. Finally, he teaches students from market research agencies and companies the skills for conducting in-depth interviews and focus groups. Past positions include Associate Professor of Economic Psychology at Tilburg University, Academic director of the Nyenrode PhD School, and Research Director at a market research agency in the Netherlands. His main topics of interest include research methodology, qualitative research methods, online qualitative research, qualitative research skills, multivariate analysis and consumer psychology.

Léo-Paul Dana, a graduate of McGill University and of HEC Montreal, is Professor at Montpellier Business School and a member of the Entrepreneurship & Innovation chair, which is part of LabEx Entrepreneurship (University of Montpellier, France). This ""laboratory of excellence"" is funded by the French government in recognition of high-level research initiatives in the human and natural sciences (LabEx Entreprendre, ANR-10-LabEx-11-01). He has published extensively in a variety of leading journals including Entrepreneurship & Regional Development, Entrepreneurship: Theory & Practice, International Small Business Journal, Journal of Business Research, Journal of Small Business Management, Journal of World Business, Small Business Economics, and Technological Forecasting & Social Change.

Edition details

• Publisher: World Scientific Publishing Company
• Publication date: 2019
• Language: English
• ISBN 10: 9811206538
• ISBN 13: 9789811206535
• Binding: Hardcover
• Number of pages: 312