The inception of any course design that is engaging stems from not only presenting the accurate content but also the approach to delivering a high-quality presentation of the materials, including the relevant resources in a coherent and with a designerly appeal to the reader. Adopting a ‘story telling’ technique to unravel the subject is increasingly popular in corporate learning and development. The value of storytelling can be adopted in most parts of designing effective content to present and engage the reader. While it is not the intent of this guide to demonstrate key elements of storytelling, the anchoring principles should take into consideration of such approach to be embedded in your designing of content materials that best fit the reader’s needs. This guide can equip you with a levelled technique that helps you in the design of any content material or resources.
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