Mesmerization: The Spells That Control Us, Why We Are Losing Our Minds to Global Culture - Softcover

Thomson, Gee

Softcover

ISBN 10: 9749863569 ISBN 13: 9789749863565

Publisher: River Books, 2009

Synopsis

Western lifestyle is the most pervasive influence in our modern world. Hundreds, if not thousands, of contagious ideas spread by word of mouth or through the media - 'spells' or 'memes' - make up contemporary culture and affect just about every aspect of our daily life. The most successful of such constructs are the creation of the media - the image-makers, advertising executives, newspaper editors, creatives, designers, photographers and film producers who make up the ranks of the creative elite. Their dreams of affluence, comfort and wellbeing are being emulated the world over. More than we know, they determine what we believe, how we behave and think, and control our decisions as to what gets made, what gets seen, what gets heard.
Sixty-five of the most dominant and powerful of these 'spells' form the core of Mesmerization. In this highly visual publication, the many facets of each spell are dissected and analysed within a unique graphic formula that exposes and encapsulates its meaning and purpose.

Edition details

• Publisher: River Books
• Publication date: 2009
• Language: English
• ISBN 10: 9749863569
• ISBN 13: 9789749863565
• Binding: Paperback
• Number of pages: 238