Items related to China Business: Challenges in the 21st Century
Synopsis
Foreign businesses that hope to succeed in China need to be better informed of the challenges that China is faced with today. China was a centrally planned economy with few international ties only three decades ago. China is making up for lost time with unequalled energy and determination. Contributors in this book address a wide range of business issues through their research and present a glimpse on the complexity of doing business in China today.
The book consists of four sections: the business environment; management issues; sales and marketing; international business.
"synopsis" may belong to another edition of this title.
About the Author
Oliver H. M. Yau is Professor of Marketing at the City University of Hong Kong.
Henry C. Steele was Head and Associate Professor at the Department of Marketing and International Business, Lingnan College, Hong Kong."About this title" may belong to another edition of this title.
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China Business
Published by
The Chinese University of Hong K, 2000
ISBN 10: 962201853X
ISBN 13: 9789622018532
Used
Paperback
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized. Seller Inventory # M962201853XZ3