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Marry Your Customers!: Customer Experience Management in Telecommunications - Softcover

Ohtonen, Dr Janne

 
9789526805535: Marry Your Customers!: Customer Experience Management in Telecommunications
Softcover
ISBN 10: 9526805534 ISBN 13: 9789526805535
Publisher: Glamonor Ky, 2017

Synopsis

Telecommunication service providers have traditionally competed with technology. While technological advancement will continue to stay highly relevant for the industry, the competitive front line has shifted towards customer value and experiences. This 'Marry Your Customers!' book gives customer relationship counselling on:

  • revealing the naked truth - that customer experiences directly impact the bottom line for telcos;
  • using a practical customer experience management framework tried in better and in worse; and
  • how to use technology to increase customer value and to ensure long-term relationships.
The Customer Experience Counsellor, Dr Janne Ohtonen, has delivered various challenging customer experience transformation programmes over the past two decades in the telecommunications, travel and retail sectors, several of which included double-digit performance enhancement for the businesses. He now, together with other telco leaders, shares with you the insights and undisclosed strategic approaches that are successfully used by various telecommunication and other organizations around the world today.

"synopsis" may belong to another edition of this title.

About the Author

The Customer Experience Counsellor, Dr Janne Ohtonen, has delivered various challenging customer experience transformation programmes over the past two decades in the telecommunications, travel and retail sectors, several of which included double-digit performance enhancement for the businesses. He now, together with other telco leaders, shares with you the insights and undisclosed strategic approaches that are successfully used by various telecommunication and other organisations around the world today.

"About this title" may belong to another edition of this title.

Publisher
Glamonor Ky
Publication date
2017
Language
English
ISBN 10 
9526805534
ISBN 13 
9789526805535
Binding
Paperback
Edition number
1
Number of pages
214