The collection of data sources in the social sciences involves communication in one form or another: between research participants who are observed while communicating or between researcher and researched, who communicate so that the former can learn about/from the latter. How does one analyze communication? In particular, how does one learn to analyze data sources established in and about communication? In response to these questions, the authors provide insights into the "laboratory" of social science research concerned with the analysis of communication in all of its forms, including language, gestures, images, and prosody. Writing in the spirit of Bourdieu, and his recommendations for the transmission of a scientific habitus, the authors allow readers to follow their social science research in the making. Thus, each chapter focuses on a particular topic-identity, motivation, knowing, interaction-and exhibits how to go about researching it: How to set up research projects, how to collect data sources, how to find research questions, and how to do many other practical things to succeed. The authors comment on excerpts from the findings of between 2 and 4 published studies to describe how to write and publish research, how to address audiences, which decisions they have made, which alternative approaches there might exist, and many other useful recommendations for data analysis and paper publishing. In the end, the authors actually follow an expert social scientist as he analyzes data in real time in front of an audience of graduate students. The entire book therefore constitutes something like a journey into the kitchen of an experienced chef who gives advice in the process of cooking.
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WOLFF-MICHAEL ROTH is Professor of Applied Cognitive Science at the University of Victoria, British Columbia. He taught science, mathematics, and computer science before beginning his current career in phenomenologically and sociologically oriented research.
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