Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - Softcover

Erickson, Gary M.

 
9789401713153: Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions

Synopsis

1 Advertising and Competition.- 2 Analytical Models and Strategy Concepts.- 3 Analysis of a Lanchester Duopoly.- 4 Analysis of a Vidale-Wolfe Duopoly.- 5 Analysis of a Diffusion Duopoly.- 6 Summary and Final Considerations.- References.- Author Index.

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