A diamond in the rough: Over a 100 specific tips to build a strong customer culture - Softcover

Belleghem, Steven Van

 
9789401495462: A diamond in the rough: Over a 100 specific tips to build a strong customer culture
Softcover
ISBN 10: 9401495467 ISBN 13: 9789401495462
Publisher: Lannoo Publishers, 2023

Synopsis

  • This is not a book based on science, but a book based on 20 years of experience, gained at small and large companies in terms of customer orientation
  • This book does not contain large, complex strategies, but it gives specific tips that any type of company can use immediately


This book shows you how to build a customer-oriented corporate culture. Turn your rough diamond into a beautiful, shiny jewel.

Many companies have the intention to be customer-oriented, but only a few succeed in making the customer really happy. The key to success is building a customer-centric culture: a culture where both leaders and employees of an organisation are aware of their role towards the customer at all times.

In this book you will learn in very concrete steps and clear tips on how you can develop a customer-oriented corporate culture. Success or failure is often in details and in having the right attitude.

"synopsis" may belong to another edition of this title.

About the Author

Steven Van Belleghem is an international keynote speaker. He is a part-time marketing professor at Vlerick Business School and a guest speaker at London Business School. Steven is also an entrepreneur: he is a partner of inspiration company Nexxworks and co-founder of content creation agency Snackbytes. He is a director at Plan International Belgium.

From the Back Cover

Radiate optimism, positivity and energy.
Be loyal to your customers (& they will be loyal to you).
Never forget to ask what you can do for your customer.

While many companies intend to be customer-oriented, only a few succeed in truly satisfying the customer. The key to success is building a customer centric culture: a culture where management and staff know how to make customers feel valued.

Within these organisations, everyone is fully aware of their responsibilities to customers. As a result of this awareness, these businesses work hard at optimising their customer-centricity. To polish their ‘rough diamond’ into a beautiful, shiny jewel. In more than 100 tips, A Diamond in the Rough shows you how to build a customer-focused company culture.

"About this title" may belong to another edition of this title.

Publisher
Lannoo Publishers
Publication date
2023
Language
English
ISBN 10 
9401495467
ISBN 13 
9789401495462
Binding
Paperback
Edition number
1
Number of pages
260